Overcoming The Fear Of Failure Kit
Build the Mindset “I am courageous to try again" through this belief-building bedtime ritual.
Instead of telling children to “be brave” or telling them there's nothing to be afraid of failures, the story gently helps them experience courage while facing failures.
The stories your child hears, shape their beliefs and these beliefs form their mindset.
Change the stories your child hears, change their world.
- Personalised Storybook (25 beautifully illustrated pages) : Your child becomes the hero of the story, making the lesson deeply memorable.
- Affirmation Poster : A visual reminder of the belief: “I am courageous to try again.”
- Bedtime Ritual Chart : A gentle way to turn storytime into a meaningful daily bonding ritual.
After using this Kit, parents often notice:
- Children start again without fear of getting it wrong
- Mistakes no longer stop action — they become part of the process
- More confidence to try, even without certainty of success
- A stronger inner voice during setbacks
- Less frustration when things fall apart
- More meaningful bedtime connection with parents
- Faster emotional recovery after disappointment
Fill Your Child's Name.
Your child hears a story where they already faced the dark with courage, which helps them develop the self-belief: "I am courageous to face failures and try again."
Parent Conversation Cues.
To your child, you are the world. The words they hear from you today stay with them for life.
These cues give your child the experience of hearing you say "they are courageous", building emotional strength, since they know the people who matter believe in them.
Affirmations You Say Together.
The affirmations lets your child fall asleep feeling deeply loved and courageous, giving them the emotional peace to wake up feeling strong.
The greatest wealth you can give your child is the mindset they carry through life.
And it begins with the beliefs they hear early — sometimes even before their first words.
FAQ's
Before age 8, the brain is especially responsive to repetition and emotional tone. During this period, children form foundational beliefs about the world, who they are and how they respond to the unknown. What is repeated becomes automatic. What becomes automatic feels like identity. You cannot control every challenge your child will face. But you can influence the belief they carry into those challenges — while it is still forming.
This story takes only ten minutes to finish.
& Ricky can be fun for all ages! The best time to introduce & Ricky stories is as a baby shower gift. Reading, talking, and singing to infants has proven beneficial to growth and development. If you’re new to & Ricky, we find that the sweet spot of our age range is 0-4 years old, but reading-aged kids continue to benefit from the lessons and stories as they grow. Finally, research shows that the inner voice is set for kids by the age of 8! This means that instilling a positive self-talk track is critical during their early development.
This story uses four psychological tools.
- "Safe Failing Model" where normalising failure rewires the child’s brain to see effort as strength, not embarrassment.
- "Cognitive Reframing" which helps in reducing the emotional load of failure and turns frustration into curiosity.
- "Self-efficacy" which helps in facing challenges through micro steps.
- "Repetition" which helps in belief formation.
You can read this story to your child anytime that you feel comfortable with and also try creating a habit to read before sleeping, if it's something new. You don’t need to stop reading the story if your child falls asleep as science shows that the sub-conscious mind is most active during sleep.
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