Overcoming The Fear Of Failure Kit
Build the Mindset “I am courageous to try again" through this belief-building bedtime ritual.
Because every religion and culture has passed down the same answer for a great life: "Our lives are shaped by the Mind."
This Mindset-building story helps you build a calm mind, that is undisturbed by fear of failure, in your child.
FOR AGES: 3 to 12
Instead of telling children to “be brave” or telling them there's nothing to be afraid of the dark and unknown, the story gently helps them experience courage while facing the fear of failure.
The stories your child hears, shape their beliefs and these beliefs form their mindset.
Change the stories your child hears, change their world.
- Personalised Storybook (25 beautifully illustrated pages) : Your child becomes the hero of the story, making the lesson deeply memorable.
- Affirmation Poster : A visual reminder of the belief: “I am courageous to try again.”
- Bedtime Ritual Chart : A gentle way to turn storytime into a meaningful daily bonding ritual.
After using this Kit, parents often notice:
- Children start again without fear of getting it wrong
- Mistakes no longer stop action — they become part of the process
- More confidence to try, even without certainty of success
- A stronger inner voice during setbacks
- Less frustration when things fall apart
- More meaningful bedtime connection with parents
- Faster emotional recovery after disappointment
Get 30% Flat Off (Save INR 600)when buying Overcoming The Fear Of The
Unknown Kit and Overcoming The Fear of Failure Kit together.
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Fill Your Child's Name.
Your child hears a story where they already faced the dark with courage, which helps them develop the self-belief: "I am courageous to face failures and try again."
Parent Conversation Cues.
To your child, you are the world. The words they hear from you today stay with them for life.
These cues give your child the experience of hearing you say "they are courageous", building emotional strength, since they know the people who matter believe in them.
Affirmations You Say Together.
The affirmations lets your child fall asleep feeling deeply loved and courageous, giving them the emotional peace to wake up feeling strong.
The greatest wealth you can give your child is the mindset they carry through life.
And it begins with the beliefs they hear early — sometimes even before their first words.
FAQ's
Before age 8, the brain is especially responsive to repetition and emotional tone. During this period, children form foundational beliefs about the world, who they are and how they respond to the unknown. What is repeated becomes automatic. What becomes automatic feels like identity. You cannot control every challenge your child will face. But you can influence the belief they carry into those challenges — while it is still forming.
This story takes only ten minutes to finish.
& Ricky can be fun for all ages! The best time to introduce & Ricky stories is as a baby shower gift. Reading, talking, and singing to infants has proven beneficial to growth and development. If you’re new to & Ricky, we find that the sweet spot of our age range is 0-4 years old, but reading-aged kids continue to benefit from the lessons and stories as they grow. Finally, research shows that the inner voice is set for kids by the age of 8! This means that instilling a positive self-talk track is critical during their early development.
This story uses four psychological tools.
- "Safe Failing Model" where normalising failure rewires the child’s brain to see effort as strength, not embarrassment.
- "Cognitive Reframing" which helps in reducing the emotional load of failure and turns frustration into curiosity.
- "Self-efficacy" which helps in facing challenges through micro steps.
- "Repetition" which helps in belief formation.
You can read this story to your child anytime that you feel comfortable with and also try creating a habit to read before sleeping, if it's something new. You don’t need to stop reading the story if your child falls asleep as science shows that the sub-conscious mind is most active during sleep.
Returns will be accepted on items in unused condition with all original tags and packaging still intact, and the request is within 2 calendar days of delivery of your item. To easily initiate the return process, please click Start a Return. Requests initiated after 2 calendar days of delivery will not be accepted. Please feel free to contact Customer Service for assistance if needed. We offer free return shipping on all orders within India. International, FPO, and APO orders do not receive free return shipping. From the time your package arrives at our facility, it may take up to 3-7 business days for your return to be processed.
Doctors recommend & Ricky
Bought this for my daughter and she really likes it. The story is simple and easy for her to follow. I personally liked the parent cues because it gives us something to talk about instead of just reading and finishing the book.
Nice story for small kids. My son is 4 and he was able to follow it without losing interest. The dog is obviously his favourite
Very happy with the book. The print and page quality is good and the colours look beautiful. Feels much nicer in hand than I expected.
One of the better kids books we have bought recently. Not too preachy and my daughter enjoys it, which is the main thing for me. Definitely recommend this book.
I bought this for my 6 yr old. The story is simple but I really liked the thought behind it. Even I enjoyed reading it with him.
Received in good condition and the book is beautiful. My daughter was very happy to see her name in it. Great initiative.
Very happy with the book. Quality is really good and my 5 yr old enjoyed the story from the first reading itself. The affirmation at the end is a nice addition and we say it together before closing the book ❤️
We already have the first & Ricky book at home so my daughter was very excited when this came 😄 she loves Ricky. Waiting for the next one now.
Beautiful book and very nicely made. My son enjoyed the story a lot. Happy with the purchase ❤️
Really loved this one. My daughter enjoyed the first book and this one also didn’t disappoint. We have already read it quite a few times.
Such a lovely book. My grandson gets so excited whenever he sees his name in the story and keeps pointing it out to me.. After reading it a few times, he has even started remembering some of the lines. Ricky is his favourite.
Book quality is really nice and the illustrations are lovely. But what I liked more is that there are things for the parent to do too. It doesn’t feel like I’m just reading while my child listens.
Got this for my nephew. Wasn’t sure if she would actually sit through it but surprisingly she did. The dog definitely helped. She kept asking what Ricky was going to do next.
Love this book. The personalised name makes such a difference with my daughter. Every time her name comes in the story she smiles and says “That’s me!”
We luv this book so much.. At the end we say the affirmation together and now my daughter tries to say it before I do “When things fall, I rise again.” Bedtime has become quite cute with this book.
Great initiative.. The parent cues are probably my favourite part. Instead of just reading page after page, there are little questions in between and my son actually waits for me to ask them now.
My 6 year old gets frustrated very quickly when something doesn’t come out right. So I really liked the sandcastle part where it falls and they just build it again. He understood that part immediately.
Bought this for my grandson and we read it together when he stays with us. He loves Ricky more than anything else.. Beautiful illustrations and very easy for him to follow.
My son is already a Ricky fan from the first book, so getting him interested in this one was easy. He especially loves the crabs and keeps asking me to read that part again.
This book is a heartbeat of courage, reminding us through the founder’s note that while many things change, a strong mindset only grows in value; Ricky’s gentle steps through the dark show how small fears can become strength, the warm illustrations and parent cues guide children with love and laughter, teaching that hurt is part of learning and courage is the crown of success, and by the end when the child sleeps peacefully with the toy it feels like a lullaby of hope; even the protective cover and packaging reflect care and thoughtfulness, making this not just a story but a gift of confidence, courage, and love. ✨
Cant believe how much she loves the book. The personalised name was a nice touch. My daughter noticed it immediately and was so happy.. Overall a really nice book.. Definitely a must buy.
Got this for my niece and she loved it ❤️ Her mom told me they have already read it three times. Glad I picked this for her.
Good concept and lovely illustrations. More importantly my kid actually sits and listens to the story. Love this book.
My 5 year old really enjoyed this story. We have been reading it at bedtime for the past few days and she still wants the same one.
I usually don’t write reviews but wanted to leave one for this. Such a sweet book to read with your child. My daughter and I both enjoyed it.
Was little doubtful about the price before ordering but after receiving it I felt the quality is really good. My daughter loves the book too so overall worth it for us.
What I liked is that the story doesn’t tell kids they have to get everything right. And I think that’s what I like about it. My daughter enjoyed the story and I liked that message. Worth the money.