
At & Ricky's, we believe a growth mindset lays the foundation for our children to build better, more joyful lives. We design science-backed, role-playing, fun to use products that help children learn to see challenges as opportunities rather than threats.
We make great mindset-building stories and tools.
What Kids Say...


“From Suryah”
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Overcoming the Fear of the Unknown Kit
Our stories draw on child development research and Neuroscience to help children build strong, positive beliefs about themselves.
Our stories train your child's mind to experience meeting a fear, how to talk to themselves while facing the fear and what to believe about themselves after overcoming the fear.
Your handwriting in their book, Your voice saying, “You are courageous” and Ricky the bow-wow by their side. We create stories around these little moments of love, so your child can grow up remembering how you believed in them.
The Courage Series
10 minute mindset building stories helping you build the belief "I am courageous to face the unknown, failure and be alone" in your child.
Overcoming The Fear Of The Unknown Kit
Overcoming The Fear Of Failure Kit
Blog posts
Today, the phrase "mind over matter" is often associated with self-help books, positive thinking, and motivational speakers. But the idea itself is far older. Long before psychology existed, philosophers, monks,...
Long before books existed… Long before schools, classrooms, or even writing… Humans gathered around fires and told stories. Parents told stories. Grandparents told stories. Entire cultures passed their wisdom from...