
“From Teju”
Because every religion and culture has passed down the same answer for a great life: "Our lives are shaped by the Mind."
This Mindset-building story helps you build a calm mind, that is undisturbed by fear of the dark and unknown, in your child.
FOR AGES: 3 to 12
Instead of telling children to “be brave” or telling them there's nothing to be afraid of the dark and unknown, the story gently helps them experience courage while facing the dark and unknown.
The stories your child hears, shape their beliefs and these beliefs form their mindset.
Change the stories your child hears, change their world.
After using this Kit, parents often notice:
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Your child hears a story where they already faced the dark with courage, which helps them develop the self-belief : "Yes. I am courageous to face the dark and unknown because I have already done this."
🧠 Uses the Self-Reference Effect
To your child, you are the world. The words they hear from you today stay with them for life.
These cues give your child the experience of hearing you say "they are courageous", building emotional strength, since they know the people who matter believe in them.
🧠 Uses Retrieval Practice
The affirmations lets your child fall asleep feeling deeply loved and courageous, giving them the emotional peace to wake up feeling strong.
🧠 Uses Positive Self-Talk
And it begins with the beliefs they hear early — sometimes even before their first words.
Before age 8, the brain is especially responsive to repetition and emotional tone. During this period, children form foundational beliefs about the world, who they are and how they respond to the unknown. What is repeated becomes automatic. What becomes automatic feels like identity. You cannot control every challenge your child will face. But you can influence the belief they carry into those challenges — while it is still forming.
The belief “I am courageous to face the unknown” doesn’t just add confidence — it removes very specific negative mental behaviours that keep a person psychologically stuck.
Eliminates the Pattern of:
This story takes only ten minutes to finish.
& Ricky can be fun for all ages! The best time to introduce & Ricky stories is as a baby shower gift. Reading, talking, and singing to infants has proven beneficial to growth and development. If you’re new to & Ricky, we find that the sweet spot of our age range is 0-4 years old, but reading-aged kids continue to benefit from the lessons and stories as they grow. Finally, research shows that the inner voice is set for kids by the age of 8! This means that instilling a positive self-talk track is critical during their early development.
This story uses four psychological tools.
You can read this story to your child anytime that you feel comfortable with and also try creating a habit to read before sleeping, if it's something new. You don’t need to stop reading the story if your child falls asleep as science shows that the sub-conscious mind is most active during sleep.
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